Tests

A client of the Doc Comm Advertising Agency sought a designer to give a fresh look to a range of personal hygiene products. The products were to be sold mainly through the pharmacy network, while being placed on the shelves next to similar products’ packaging coming partly from abroad.

For a series of tests (Pregnancy test, Ovulation test, Menopause test), Factum Design created a simple, clear and delicate image, having in mind the target: women. For each kind of product a symbolic image was selected, relating by its attributes with the target age and its needs. Factum Design photographed itself the vegetal elements for the package design. The new packages express a fresh and aseptic image due to the white, clean surface with soft, feminine graphics.